Early access·Applications open for the first cohort of coaches → Apply
For wellness coaches

Wellness coaching software for the work between sessions.

Your practice works because clients trust you to be there between sessions, not just during them. Grove keeps that connection alive day to day so you can show up for every client without giving away every moment of your week, and so you can still show up for yourself.

Most wellness coaching software is focused on the minutiae of your back office: scheduling, invoicing, keeping tabs on insurance. Grove is different. We are focused on the work that actually moves clients, the work between sessions. We gather what your clients are doing day to day so when you sit down with them, you are already informed and ready to connect on what is front and center right now, not last week or last month. Your clients keep feeling guided. You keep your evenings.

Who Grove is built for

Mind-body, stress, and recovery practitioners.

  • Stress and recovery coaches with 10-20 1:1 clients.
  • Mind-body practitioners running consistent 12-week protocols.
  • Yoga and breathwork teachers expanding into 1:1 coaching.
Questions, answered

Common questions

Does Grove replace my scheduling and billing tools?

No. Grove sits alongside the other tools you use to manage your practice. We provide the ability to import your existing clients from your current system. Grove is built to support the relationship work with your clients, not the business administration of your practice. Keeping these separate lets you use the right tool for each side of your business.

Do my clients need to install an app?

We are currently rolling out a beta iOS app that your clients can use, or they can log in to the client app at app.grove.coach. Email hello@grove.coach to add yourself and your clients to the beta, or to be notified when the iOS app fully launches.

Will my clients actually use this?

Clients choose wellness coaching because they want to feel a sense of accomplishment, a sense of connection, and trust that the process will get them to their goals. Grove helps them visualize day-to-day wins, no matter how small. Each day asks something small but doable that incrementally moves them toward the life they imagined. They see your responses cheering them on right there in the app, and that feels like connection every time. Clients have used Grove to change their relationship to oral hygiene, morning meditation, setting out workout clothes, and journaling before bed, because the ask was small and the wins were visible. Grove builds the steady platform for their habit stack.

Can I customize the check-in prompts for somatic and mind-body work?

Yes. Grove ships with starter weekly focus (topic) templates, and you can customize the topic each of your clients sees in their daily check-in. Set a focus like "Where are you holding tension today?" or "What is your breath like right now?" Each client can have their own focus, so a somatic client gets a different daily prompt than a goals-driven one. These body-attuned check-ins surface what cognitive reflection misses. The focus shows up every day to help your client build a consistent practice around the question.

What if my client's life gets busy and they miss a few days?

Our belief at Grove is that nagging and shame-based approaches do not work. We make it easy for a client to step back into the process wherever they are, with no streak punishing them for a hard week. We also know that clients love to see their consistency rewarded, so streaks can be recovered if the client fills in a previous day. And we track habit completion rate across check-ins so both you and the client can see when they need more support and when their effort is ready for a celebration and the next step up.

Have more questions? Read the full coach FAQ →

Bring Grove to your wellness coaching practice.

Early Access is a free first cohort, kept small so every coach gets real weekly support while Grove is still being shaped.

Apply to early access →