You worked hard to find your clients. Let Grove help you take care of them.
Grove helps you stay connected with every client between sessions. Sage, your AI assistant, notices who has gone quiet and remembers what each client shared, so you can reach out before they drift.
Free. No client setup required. Experience what your clients will, before you invite anyone in. Or walk the vision journey first, no account needed.
A morning in Grove: overnight check-ins, one session prep, walk in ready.
A practice as good as your coaching.
From the first booking to the next session, everything stays connected.
Walk into every session prepared.
Your session transcripts and notes, and your client's daily check-ins, fill in the days between. Before the next session you know what happened, what changed, what matters to her right now, and what might be worth exploring next. She controls what she shares.
How session prep works →Know whether it is working.
Commitments, check-ins, markers, and progress in your client's own words accumulate into measurable outcomes as you work. Something concrete for her to look back on, and for you when you want to understand what is changing. It is also what a referral is made of, and what lets the next client invest in you with confidence.
How progress tracking works →One client. One history. One place.
Sessions, notes, check-ins, messages, appointments, packages, and progress stay together. You never reconstruct a relationship from your inbox, your calendar, a notes app, and a text thread. None of it has to live in your head.
How notes work →Your practice goes home with them.
Your client gets the Grove iPhone app in your branding: check-ins, messages, commitments, and progress in one place that feels connected to working with you. She reaches you there instead of your personal number, and the conversation stays beside the rest of her coaching.
The client app →Give clients a professional experience from the first click.
One polished place for a client to see how you work, book a session, complete intake, and pay. Packages keep their own count. Nothing to duct-tape together and nothing to explain.
How booking works →Let clients understand why you're the coach for them.
Your booking page does not just list times. It explains how you coach, what working together feels like, and the kind of change you help create, in your words. The people who book arrive already understanding what makes your practice different.
Your booking page →I'm loving the Grove checkins and Sage reflections back.
It's literally like having my own coach in my online back pocket.
I got my website untangled from Acuity and got Grove's booking and payments set up in its place. It freed me from the $36/month subscription.
Sarah's first month, start to finish.
Sarah finds your booking page, reads how you coach, and books a session. Intake is done before you meet. After the session, your transcript and notes become part of her history. How transcripts work →
From the next morning she checks in for thirty seconds a day: how she feels, three habits, a reflection when she has one. On the days she skips, nothing scolds her. The plan she is checking in on is hers, and you see every change as it happens. How that works →
When she has a question she messages you in the app, not your phone. Before session two, your talking points are waiting. By the end of the month you can both see what moved.
Sarah does all of this on the Grove iPhone app, in your branding, with no new login to explain.
Get your week back for actual coaching.
The notes, the content, the planning: the busywork of a practice quietly eats the hours you meant to spend with clients. The free Starter Kit walks you through a setup that carries it with you, in your voice, on your terms. See what's inside
Check your inbox, coach.
The kit is in your email now. Start with Step 1; it takes fifteen minutes. If nothing arrives in a few minutes, check your spam folder and mark us as safe.
Three parties. One continuous practice.
The client does the changing. The coach does the connecting. Sage carries the in-between.
The client does the changing.
A thirty-second daily check-in, habits she can pause without penalty, and her own definition of success. The effort is hers, and Grove makes sure she can see it adding up.
The coach does the connecting.
You read what she shared, decide what matters, and show up fully present. Every conversation that counts still happens between the two of you.
Sage carries the in-between.
Sage, your AI assistant, gathers the days between sessions into talking points and signals. It carries the record. It never does the coaching.
Every session starts where the last one left off.
Let Grove carry the context. You bring the presence.
Fourteen days happen between your sessions. Sage keeps the thread of every one your client chooses to share, so the first ten minutes are coaching, not catching up.
It works from the transcripts and notes you give it and the check-ins she chooses to share, and from nothing else. Sage works for you, not between you: when it replies to a check-in, it is labeled as Sage, it never speaks as you, and it only happens after both of you said yes.
Proof that your coaching works.
The change you cause happens on days you are not in the room. Grove gathers the outcomes as they happen: habits held, markers moving, check-ins over time, and reflections in your client's own words.
For her, so a hard week cannot erase a good month. For you, on the mornings you wonder whether any of it is landing. And when someone asks what your coaching actually changes, you have measurable outcomes to show them.
That is what a referral is made of: a client who can point to what changed and say so to someone else. And it is what lets the next person invest in you with confidence, because the price of working with you comes with proof of what it buys.
From client one to a full roster.
You learned to coach. Nobody handed you the practice around it.
Look professional before you have a full roster.
Your first client is you: self-coaching mode teaches you the rhythm before anyone is watching. When the first real client says yes, booking, intake, daily check-ins, and starter playbooks are already in place, sized and priced for a roster of one. No CRM, no funnel, no six subscriptions.
Grove for new coaches →Keep every client you’ve earned.
Grove remembers everything each client chooses to share, so every session starts where the last one left off and nobody quietly drifts away. When she asks whether it’s working, the proof is right there. Clients who feel seen stay, and they tell other people about you.
How session prep works →Give client twenty the presence you gave client one.
More clients used to mean more evenings lost to catching up. Sage does the reading: overnight check-ins become a Daily Pulse across your whole roster, and talking points are waiting before every session. You take on the next client without holding everything in your head.
Meet Sage →The ground rules never change with the season: your clients say yes before Sage works with them, and Sage is always labeled, never sent as you. How we handle trust →
“For twenty years I built tooling that gave engineers their favorite parts of the job back, and for a decade I mentored them through the rest. The pattern never changed: talented people drowning in everything except the craft they signed up for. When I started talking to coaches, I heard the same story — so I'm building Grove to give them their real job back.”
Asked, answered.
Who is Grove for?
Independent coaches running their own practices: health, wellness, career, grief, life. Solo coaches and small practices are the sweet spot, including coaches who just certified and are starting with their very first clients.
Does Sage talk to my clients?
Only with both of you opted in, and only in reply to what she shares: a labeled Sage note back on a check-in or reflection, never a message sent as you. Session prep, talking points, and the Daily Pulse are for you alone. Either of you can turn Sage off at any time.
Can Grove replace a coach?
No. Nothing replaces the relationship you build with your client. Grove exists to make the work between sessions visible, not to automate it away. The client does the changing, the coach does the connecting, and Sage, your AI assistant, carries the in-between.
Who is Sage?
Sage is your AI assistant, working alongside you in Grove. Each morning it gives you a Daily Pulse on every opted-in client, and before each session it drafts your Talking Points: how to open, what to adjust, and what to raise. Consent-first and coach-led, so you spend less time gathering information and more time coaching.
Can I opt out of Sage?
Yes. We never opt you or a client into Sage without explicit consent from both, and either side can turn it off at any time. Grove applies text redaction before Sage requests, and Sage content is clearly labeled. Voice-memo audio is sent to OpenAI for transcription under separate recording consent. Read about our privacy boundaries.
Field notes from building a coaching tool.
A place for your practice to call home.
We hand you the keys. You make it yours, starting with yourself: Grove asks who you want to become as a coach, then walks you through the same daily loop your clients will have, so you can see what fits before you bring anyone else in.
Try Grove on yourself, free →See pricing30 days free, then plans from $29 a month. When you are ready, we set up your booking page and intake form with you.