The week between sessions, finally doing the work.
Grove is a daily coaching layer for independent health and wellness practitioners — a 30-second check-in your clients actually do, and a dashboard that hands you the conversation each morning.
Coaching is not a session.
It is the days between sessions, when your client is back in their life and you are not in the room. That is where change actually happens, and most software pretends it doesn't exist. Grove is built around it.
Between sessions matters
Most coaching happens in the days between calls. Grove makes that work visible and supported, not lost.
Keep it lightweight
Daily touchpoints are quick — for you and your client. No notification spam, no homework that goes ignored.
Respect coach time
Grove is designed for the coach who already cares about their evenings. No more typing notes after every call.
Six small surfaces. One continuous practice.
Check-ins clients actually do
A 30-second touchpoint, on the phone, with morning coffee or before bed. You read it before you read your email.
Habits that build between calls
Tap-to-log streaks your client builds on their own. You see momentum across the whole roster — without a spreadsheet.
A morning read on every client
Sage reads each opted-in client's recent check-ins and hands you a Daily Pulse on what changed and what matters today, before you walk in.
Prep agenda, already assembled
Open a client and Grove has the talking points: what they checked in about, what carried over, what changed.
Insights without spreadsheets
See who is hitting their habits, who is drifting, and who has gone quiet. Spend your attention where it changes outcomes.
Messages that wait for you
Your client thinks of something at 9pm and sends it. You reply when you are back at the desk, so the thread between sessions stays open without living in your texts.
You open the dashboard and the week is sitting there.
Overnight check-ins are grouped and triaged. One client needs a follow-up, and Grove already flagged it. Tomorrow’s 9 a.m. call has a prep agenda waiting, including the two things that kept surfacing in last week’s sessions.
You read for four minutes. You send two notes. You close the laptop and go for a walk before your first call. That is what we are building Grove to do.
See a full walkthrough →
“I’ve spent twenty years building software for skilled professionals — instrumentation at Blackbaud, deployment monitoring at Elastic Cloud, Platform Enablement at Shippo. Then a friend asked me to be her first coaching client. Our SMS thread became a tangled mess. I built Grove because that mess deserved a home.”
Field notes from building a coaching tool.
Before you apply.
Who is Grove for?
Independent health and wellness coaches running their own practices, helping clients reach lasting health and wellness goals. Solo coaches and small practices are the sweet spot.
Can Grove replace a coach?
No. Nothing replaces the human-to-human relationship a coach builds with their client. Grove is built to support and extend that relationship — to make the work between sessions visible — not to automate it away.
Who is Sage?
Sage is your assistant coach — the AI working alongside you in Grove. Sage surfaces patterns across a client's check-ins, summarizes the week before a session, and helps you walk in already knowing where to focus — so you spend less time gathering information and more time coaching.
Can I opt out of Sage?
Yes. We never opt you or a client in without explicit consent from both, and either side can turn it off any time. We never send personal client details to any external AI provider, and AI-generated content in Grove is always clearly labeled.
Applications open for the first cohort.
Free Grove, weekly hands-on time with Beth, and a real voice in what we build next. Applications take four minutes.
Apply to early access →