Early access·Early access is open for the first cohort of coaches → Try Grove
Pricing · How it works

Free for 30 days. No card. See if it fits your practice.

Try every paid feature of Grove for 30 days. Pick a plan from inside the app when you're ready, or don't, and keep coaching yourself free, forever.

NO CARD · CANCEL IN ONE CLICK · WE READ EVERY EMAIL
Beth Richardson, founder of Grove
A NOTE FROM BETH · ON PRICING

I priced Grove at what one good client session would cover. $29 is roughly what most working coaches charge for fifteen minutes, and Grove is meant to give you back hours.

No annual lock-in, no setup fees, no per-seat surprises. You pay monthly, you can stop monthly, and the price stays the price. If something here doesn't make sense for your practice, please tell me. I'd rather hear it than guess.

Book 30 min with me → Beth Richardson, founder
WHAT $29 REPLACES

The four tools and one spreadsheet most independent coaches already pay for.

Scheduling tool
$15–25 /mo
Secure messaging
$10–20 /mo
Habit / tracking app
$10–15 /mo
Notes and client CRM
$25–40 /mo
Spreadsheets, by hand
hours /wk
Grove · Starter
$29 /mo

We don't claim Grove fully replaces every tool above. We do claim that for most independent coaches, it consolidates enough of them that the math is honest at $29.

The bigger savings is time. The check-in, message, prep, and notes loop becomes one loop instead of four.

THE FULL LADDER

Four plans, one product. Grow into the next when you're ready.

When your trial ends, the question isn't what you can't do. It's what fits your practice now. Here's the whole ladder, the same view you'll see inside Grove.

Showing Growth, your trial plan. Tap any plan to see what you keep.

Practice growth

Grow your roster

On this plan
25 clients
Your assistant coach

Sage, your Assistant Coach

On this plan
Heavy practice
Awareness
Practice
Sustain
Methodology

Playbooks library

On this plan
10 playbooks
Expertise

Resource Library

On this plan
10 GB
Engagement

Daily Pulse

On this plan
Heavy practice
Try it on yourself

Self Coach mode

On this plan
Available
See your practice

Insights and reports

On this plan
Available
Meet clients anywhere

Mobile client app

On this plan
Beta access

Three plans. Same product. Different practice sizes.

Starter, Growth, and Practice all start free for 30 days. Self-coaching is free, forever.

Coaching yourself? Self-coach is free, forever. Habits, check-ins, journal — plus up to two clients when you're ready.
Start self-coaching →

Need more than 100 client seats? Email us. We're happy to talk practice-size plans.

Change plans or cancel any time. Email us if you need anything.