Bring Grove to your coaches.
Grove is a platform and AI assistant coach for coaching practices. It remembers everything their clients share, keeps clients supported between sessions, and shows each coach the difference she is making. If you train coaches, certify them, or lead a community of them, Grove is the practice their credential deserves.
People who put coaches into the world.
- Certification programs whose graduates leave with a credential and a blank tech stack
- Educators and community leaders whose coaches keep asking which tools to use
- Practices and organizations that support coaches
One platform, every stage of practice.
Your coaches are not all in the same place, and Grove does not ask them to be. The newly certified coach starts by coaching herself, then brings on her first client with booking, scheduling, check-ins, and starter playbooks already in place. The established coach keeps every client she has earned, because Grove remembers what each client shares and nobody quietly drifts away. The growing coach takes on her tenth client with the same presence she gave her first, because Sage does the reading and hands her talking points before every session.
That means one recommendation covers your whole cohort, from the graduate with zero clients to the mentor with a full roster.
Early, honest, and built together.
Your coaches join the founding cohort.
Founding-coach pricing for life and a direct line to Beth, the founder. Grove is early, and we say so: partners join while the roadmap is still being shaped, which is exactly when their voice carries furthest.
Onboarding shaped around how you teach.
We work with you so your coaches land in Grove with starter playbooks and a first-week rhythm that match your curriculum, not a generic tour. Their first client is themselves, so they learn the client experience before they invite anyone in.
Feedback that lands on the roadmap.
Your coaches tell us what a new practice actually needs, and we build toward it. Partners see what shipped from their feedback, in plain language, as it ships.
The speed of AI with the ethics of coaching.
Most platforms bolt AI onto a CRM. Grove is built around an assistant coach, with the coach in the loop by design. Sage does the reading; your coaches do the coaching. Nothing reaches a client without the coach seeing it first, clients say yes before Sage works with them, and what they share stays private.
For a partner, that matters twice: it protects the clients your coaches serve, and it protects the reputation of the program that recommended us.How we handle trust →
Let's talk about your coaches.
A 45-minute conversation with Beth is the whole process. Bring what your coaches struggle with; leave with a clear read on whether Grove fits.