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Pricing · How it works

Free for 30 days. No card.See if it fits your practice.

Try every paid feature of Grove for 30 days. Pick a plan from inside the app when you're ready, or don't, and keep coaching yourself free, forever.

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Beth Richardson, founder of Grove
A NOTE FROM BETH · ON PRICING

I priced Grove at what one good client session would cover. $29 is roughly what most working coaches charge for fifteen minutes, and Grove is meant to give you back hours.

No lock-in, no setup fees, no surprise charges. Pay monthly or yearly, stop whenever you like, and the price stays the price. If something here doesn't make sense for your practice, please tell me. I'd rather hear it than guess.

Book 30 min with me →Beth Richardson, founder
WHAT $29 REPLACES

The five tools and one spreadsheet most independent coaches already pay for.

Scheduling tool
$15–25 /mo
Invoicing and payments
$15–35 /mo
Secure messaging
$10–20 /mo
Habit / tracking app
$10–15 /mo
Notes and client CRM
$25–40 /mo
Spreadsheets, by hand
hours /wk
Grove · Solo
$29 /mo

We don't claim Grove fully replaces every tool above. We do claim that for most independent coaches, it consolidates enough of them that the math is honest at $29. That includes booking and payments: your clients pay through your own Stripe account, Grove adds no platform fee, and your subscription is the whole cost. Already have a scheduling tool you like? Keep it: the coach FAQ explains how it fits.

The bigger savings is time. The check-in, message, prep, and notes loop becomes one loop instead of four.

And the client app is included in every plan, free for your clients. That gives you a new line in your own sales conversations: “My coaching package includes daily support through a private app.”

THE PLANS

Plans sized to your practice.

You pay for the size of your practice, not for each client. Every client you keep a record of in Grove is free, always. Plans differ only by how much of your practice you run inside Grove.

Free
Trying Grove with your first clients
$0
Free, forever
Clients
Up to 3 in total, of any kind
AI notes and session prep
A few sessions a month
Resource library
Links only
Get started free →
Solo
Running your practice in Grove
$29 a month
or $290 a year
Clients you keep records for
Unlimited
Clients who use the Grove app
Up to 100
AI notes and session prep
Enough for a full practice
Group coaching
Included
Your own branding on what clients see
Included
Coaching hours and credential log
Included
Resource library
10 GB
Start 30 days free →
Team
Two or more coaches
Per coach
Talk to us
Each coach
Everything in Solo
Clients you keep records for
Unlimited
App clients, AI, and storage
Shared across the team
Talk to us →
FOUR THINGS THAT ARE ALWAYS TRUE
  1. 1
    Clients you keep records for are unlimited and free.

    Plans are sized by your practice, not by how many clients you have.

  2. 2
    The price you start at is your price.

    If our prices change later, that applies to new coaches, not to you.

  3. 3
    No surprises.

    Nothing is charged unless you buy it. No automatic upgrades, and your data is never locked.

  4. 4
    Adding a coach adds a seat.

    That is the only thing that moves you to Team.

Ready for Solo?

Solo starts free for 30 days. Coaching yourself is free, forever.

Coaching yourself?Self-coach is free, forever. Habits, check-ins, journal, plus up to three clients when you're ready.
Start self-coaching →

More than 100 clients in the app, or a second coach? Email us and we'll talk through Team.

I'm loving the Grove checkins and Sage reflections back.
Portrait of Rachel M. Gilbertson, M.Ed., NBC-HWC
Rachel M. Gilbertson, M.Ed., NBC-HWC
Art of Presence

Change plans or cancel any time. Email us if you need anything.