A coaching platform built by people who care about the work.

Beth Richardson has spent two decades building software that people actually want to use. As a principal engineer at companies like Shippo, Elastic, and Blackbaud, and as a founder herself, her work has centered on a simple question: how do you make the everyday work of skilled professionals feel less heavy and more like the craft they signed up for? Along the way, she has spent years mentoring developers one-on-one and in small groups, helping people grow in their work and navigate change, and building the coaching muscle that runs through Grove today.

Grove grew out of that same question from a different angle. As a longtime health-tracking data nerd, including half marathons, wearables, and years of self-experimentation, Beth was used to managing everything on her own. When she started working with a coach, what surprised her most was how much easier it became with another person involved. Consistency and accountability shifted from something she had to manage alone to something shared.

That experience also revealed a gap. The tools coaches rely on do not match how the work actually happens. So she set out to build one that does. Grove supports the coach-client relationship, surfaces the right data at the right time, and helps people stay consistent without adding more stress.

Beth lives in Austin and uses Grove daily herself. She believes the empathy a coach brings to a client is the same empathy a builder owes a user, and that the best products make that care feel obvious. And it turns out it is pretty fun to build something you actually want to use every day.