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For health coaches

Everything around your health coaching, in one place. The coaching stays yours.

Session transcripts and notes turned into prep, with your client's consent. Booking, intake, and payment that look like an established practice. One record per client, messaging that is not your personal number, an iPhone app in your branding, and measurable outcomes that show your clients the investment is paying off.

In September 2026 we spent three days at a health and well-being coaching conference asking coaches what they wanted their software to do for them. The answers came in a clear order: help with session transcripts and notes first, then looking professional without becoming a technologist, then everything in one system, and on down the list. This page is that list, in that order, in the words coaches used.

Grove is built client-led, which will feel familiar if you practice motivational interviewing: your client owns her goals and habits day to day, you guide the work, and every change she makes is visible to you the moment it happens.

Who Grove is built for

Solo and small-practice health coaching.

  • National Board Certified Health and Wellness Coaches (NBC-HWC) building a private practice of their own.
  • Solo nutrition and lifestyle coaches running 1:1 sessions with 10 to 30 clients who want every session focused on the person in front of them.
  • Independent functional medicine and lifestyle medicine coaches running 90-day protocols who want a repeatable process across clients.
What you get

Your list, in your order.

Seven things health coaches asked for, each already in Grove. Every card links to the feature that delivers it.

01Session transcripts and notes

Walk into every session prepared.

Bring in the transcript from whatever recorder you already use, plus your own notes, and Sage, your AI assistant, turns them and your client’s daily check-ins into talking points before you meet: what happened, what changed, what matters to her right now. The first ten minutes are coaching, not catching up.

Confidentiality is built in. Your client says yes before Sage reads a word, only you can read her session transcript in Grove, and Sage requests pass through text redaction. Voice-memo audio is sent to OpenAI for transcription under separate recording consent.

Session prep: coach view of what matters now for a client, with talking points assembled from their check-ins
02Booking, intake, scheduling, payment

Look like an established practice from the first click.

A client finds your booking page, picks a session or a package, completes intake, and pays in one step. The session lands on your Google Calendar with a real invite. Packages keep their own count of sessions remaining, one-off invoices cover anything outside your catalog, and you can put booking on the website you already have.

No web developer, no six subscriptions, and nothing to explain. Setup takes about twenty minutes.

A client booking a session and paying in one step on a coach’s Grove booking page
03One system

One client. One history. One place.

Sessions, notes, transcripts, intake, check-ins, messages, appointments, packages, and progress stay together on one timeline per client. You never reconstruct a relationship from your inbox, your calendar, a notes app, and a text thread, and none of it has to live in your head.

A client’s notes timeline in Grove with a quick note being captured
04What an NBC-HWC actually does

Show people the difference between health coaching and someone telling them what to eat.

A prospect who has only met meal plans does not know what she is booking. Your booking page carries your approach, in your words, before any price: that you work through motivational interviewing and behavior change, that she sets the goals and you hold the accountability, and that progress is measured, not assumed. The people who book arrive already understanding what makes an NBC-HWC different from a guide that tells them what to do.

A coach’s public booking page listing sessions and packages
05Messaging

Clients reach you without your personal number.

Every client gets a messaging thread inside the app for the moments between sessions when something cannot wait. She writes to you there instead of your phone, the conversation sits beside her check-ins and notes, and you answer on your own schedule. No 9pm texts, no DMs to lose track of.

A client messaging thread inside Grove, alongside the client’s check-ins and notes
06A branded phone app

Your practice goes home with them.

Your client gets the Grove iPhone app from the App Store, in your branding: check-ins, habits, goals, messages, and progress on her home screen, in the place she already spends her day. It feels connected to working with you, and you did not have to build an app to get it.

The Grove iPhone app showing a client’s daily check-in
07Measurable outcomes

Show your clients the investment is paying off.

Set a client goal and schedule the measurements that move toward it: a weekly weigh-in, daily mood, monthly HRV, any number you agree on. Apple Health fills in steps, sleep, resting heart rate, and daily nutrition totals when she chooses to share them. Habits held, markers moving, and reflections in her own words accumulate into a trend you can both see.

For her, so a hard week cannot erase a good month and she can see what working with you is buying. For you, on the mornings you wonder whether any of it is landing. And it is what a referral is made of: a client who can point to what changed and say so to someone else, which lets the next person invest in you with confidence.

Measurement progress chart: client health markers tracked over time

The ground rules hold on every card: your client says yes before Sage works with her, and Sage is always labeled, never sent as you. How we handle trust →

Questions, answered

Common questions

Is Grove a replacement for my scheduling and billing tools?

For most solo practices, yes. Your client books a session and pays in one step through Stripe, packages keep their own count of sessions remaining, intake forms land on the client profile before the first session, and every session you schedule goes onto your Google Calendar. You can put Grove booking on the website you already have, or keep a scheduling link you already use alongside it. What Grove does not do: a website builder, recurring subscription billing, Outlook or iCloud calendar sync, text-message reminders, or insurance billing. See booking and payments.

What should I charge for a session or a package?

Private-practice coaches in the NBHWC 2025 Annual Survey charge a median of $100 for a one-hour session, with most rates between $75 and $150. For the coaching itself, a package with one program price usually serves better than single sessions, because the client decides once instead of every week. In Grove you build a package once, with its sessions and price, and clients buy it from your booking page. How to price coaching packages.

What does Sage read, and who decides?

Sage, your AI assistant, works from the transcripts and notes you bring in and the check-ins your client chooses to share, and from nothing else. Your client says yes before Sage reads a word, and either of you can turn it off at any time. When Sage replies to a check-in, it is labeled as Sage and never sent as you. Grove applies text redaction to Sage requests. Voice-memo transcripts are excluded from Sage; the raw audio is sent to OpenAI for transcription under separate recording consent. How we handle trust.

Do my clients need to install an app?

They can. The Grove iPhone app is on the App Store, in your branding, and it is where most clients do their daily check-in. Clients can also use Grove in a browser at app.grove.coach, so nobody is locked out by their phone. See the client app.

How long does a client check-in take?

Under 30 seconds. It only asks about the touchpoints that matter most for self-review and coach disclosure. We use Grove ourselves every day and find it easy to check in first thing in the morning with coffee, or right before putting our phones away for the night. The goal is to remove every obstacle to your clients staying engaged with the process. If something gets in the way, tell us so we can fix it.

Can I customize what I ask clients each day?

Yes. Each client can have a weekly focus that shows at the top of their daily check-in. We encourage you to choose this focus together in session, then lock it in for the week, so the daily check-in is a reminder of what you talked about and why it matters. Grove ships with a set of starter topics, and you can build your own topics tailored to your practice and your clients. There is also a standard weekly reflection template that you can use as-is or edit to match your practice, so each client does a longer self-reflection before meeting with you.

What if a client misses a check-in?

Our belief at Grove is that nagging and shame-based approaches do not work. We make it easy for a client to step back into the process wherever they are, with no streak punishing them for a hard week. We also know that clients love to see their consistency rewarded, so streaks can be recovered if the client fills in a previous day. And we track habit completion rate across check-ins so both you and the client can see when they need more support and when their effort is ready for a celebration and the next step up.

Have more questions? Read the full coach FAQ →

Bring Grove to your health coaching practice.

Start free on yourself. No clients to set up and no credit card, so you experience what your clients will before you invite anyone in.

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