The survey says what coaches make. This says what you would make.
Nine questions about your rate, your hours, and your clients. You get your numbers, the one lever holding them back, and three things to do about it.
- Your income at these inputs, set against the target you name
- Your real hourly rate, with the unpaid hours counted
- The clients you need, and the one lever to pull first
Rates and wages cited here come from the NBHWC 2025 Annual Survey of 2,328 certified coaches.
Your numbers, as they are today
Rough is fine. You can change any answer on the results page.
At these numbers, you would make a year.
Of rate, clients, renewals, and unpaid hours, this is the one to work on first.
Renewals can be named once you know your continuation rate.
Grove is coaching software that carries the notes, prep, and check-ins between sessions, if you want a tool for this part.
Try it free
Three things to do about it
Assumes one-hour sessions, one session per client a week, and 48 working weeks a year. The $75 to $150 range, the $100 median rate, and the $40 median wage come from the NBHWC 2025 Annual Survey of 2,328 certified coaches.
How the Ledger works
The Private Practice Ledger is a free income calculator from Grove for coaches in private practice: nine questions about your rate, your hours, and your clients, with your numbers shown on the page.
What it asks
- Your target yearly income, your session rate, the sessions you can deliver each week, and the unpaid hours each client takes.
- How long your programs run and how many clients continue after one ends.
- Where your practice is today, where your last five clients came from, and what you already have in place.
What you get back
- Your yearly income at those numbers, set against your target.
- Your effective hourly rate once the unpaid hours are counted.
- The weekly clients your target needs, and how many new ones a month keep that steady.
- The one lever holding the numbers back (rate, unpaid hours, renewals, or finding clients) and three things to do about it.
Your results show in full on this page, with no email needed.
The numbers behind the Ledger
How many clients do I need to make $50,000 a year as a coach?
You need 11 weekly clients to make $50,000 a year at the $100 median session rate, with one one-hour session per client a week and 48 working weeks. At $75 a session it takes 14, and at $150 it takes 7. Those are clients on your calendar at the same time, not clients across the year. If your programs run 12 weeks and about half of clients continue after one ends, keeping 11 on the calendar means finding about 2 new clients a month. The Ledger runs the same math with your own rate, program length, and renewals.
What is an effective hourly rate for a coach?
A coach's effective hourly rate is what they earn for every hour a client takes, including the unpaid hours outside the session. Notes, prep, messages, and check-ins all count. A $100 session with 1 unpaid hour per client each week takes 2 hours of your week, so the effective rate is $50 an hour. The Ledger compares yours with the $40 median hourly wage of employed coaches.
How much does a coach make at $100 a session?
A coach charging $100 a session makes $48,000 a year at 10 client sessions a week across 48 working weeks, before expenses. That figure does not count the unpaid hours behind each session, and changing the rate, the sessions, or the weeks changes the year with it. How to price coaching packages walks through setting the rate itself.
Do I need to give my email to see my results?
No, the Ledger shows your results in full on the page without an email. If you want to keep them, you can send the plan to yourself by email, with a link that reopens the Ledger with your answers filled in.
Where do the Ledger's numbers come from?
The Ledger's rates and wages come from the NBHWC 2025 Annual Survey of 2,328 certified coaches: the $75 to $150 range most private coaches charge, the $100 median session rate, and the $40 median employed wage. The math assumes one-hour sessions, one session per client a week, and 48 working weeks a year. How much do health coaches make? goes through the survey in full.