The Zoee coaching platform, and an honest alternative for the work between sessions.
Zoee bundles scheduling, billing, a website, SMS messaging, and a coach marketplace into one flat price with no tiers. If you are weighing Zoee alternatives because the business side already works and it is the week between sessions that still lives in your head, here is a straight read on what Zoee does well, what Grove does instead, and where Zoee is still the better tool.
An all-in-one coaching-business platform, plus a marketplace.
Zoee runs the business side of coaching in one place: scheduling, billing, a customizable website, a client portal, SMS messaging, file sharing, testimonials, and a coach marketplace that puts your profile in front of people searching for a coach, all under one flat price that includes everything. It is deep on running the practice and being found, and lighter on what happens after a client books.
A coaching relationship layer, with Sage built in.
Grove starts from the relationship: a daily check-in, habits, reflections, and session prep that Sage, an AI assistant for coaches, turns into talking points before you sit down. Booking and payments live inside that, with no marketplace listing and no website to build, and plans differ by how much of your practice runs in Grove, not by how many clients you have.
Zoee is a genuinely capable all-in-one.
If what you want is one flat-priced tool that runs the business side of coaching and helps new clients find you, Zoee has built a real, coherent product around that.
- SMS messaging that lands as a real text on a client's phone, no app to open, which is what clients who never check email or a portal actually respond to.
- A customizable, hosted coach website, your own landing page with blog posts and video, so you do not need a separate site to look professional.
- A coach marketplace and directory that puts your profile in front of people actively searching for a coach, a source of new clients Grove does not offer.
- A client portal with file sharing and digital notetaking in one place, plus a spot for clients to leave testimonials on your public page.
- Automatic AI transcription for any session you choose to record.
- Billing, invoicing, and recurring package payments handled in the same tool as everything else.
- One flat price for the whole suite, and reviewers consistently single out fast, attentive support.
The week between sessions is what you are actually buying.
Zoee answers how you run and market the practice. Grove is built around the question Zoee leaves open, which is what happens between the moment a client books and the moment they show up again, and whether you walk in already knowing. That week is what you are paying for, not a marketplace listing or a website template.
The work between sessions is the product
A 30-second daily check-in your client actually does, habits they shape themselves, and a weekly reflection they answer. That is the stretch a business-admin platform leaves empty, and it is where coaching either holds or quietly comes apart.
Client-led, not coach-assigned
Your client owns their goals and habits, reshaping them as life changes, while you see every change the moment it happens. You stay the guide without becoming the gatekeeper.
Sage works all week, not only when you hit record
Open a client and Sage, your AI assistant, has already turned the week into talking points before you sit down, built from check-ins, habits, and notes rather than a recording. Sage summarizes, and never diagnoses, anything Sage writes is clearly labeled, and Grove never sends personal client details to an outside AI provider.
Attention signals, not a portal you have to open
Grove surfaces who is thriving, who is drifting, and who has gone quiet, so you reach out before a client disappears instead of after. A client portal can only tell you who logged in.
Booking and payments, with no marketplace listing to manage
Session types, packages that keep their own count, a free intro call, one-off invoices, and a booking button or inline embed for the website you already have. Your client picks a time and pays in the same step, handled end to end by Stripe. Grove adds nothing on top of Stripe's standard card fees.
Coach yourself first
Run Grove on yourself before a single client logs in. Self-coaching mode lets you test your own programs, feel the client side, and judge the fit from the inside rather than from a feature table.
Which one fits your practice?
- You are a solo coach, and the week between sessions matters as much as the hour in it.
- Your business admin already works, or you are fine assembling it yourself, and the real gap is everything that happens between appointments.
- You want every session to start already knowing where your attention belongs, not just who is on the calendar.
- You want an AI assistant for coaches working in the background all week, not a transcript you only get when you choose to record.
- You want no marketplace listing to keep current and no a-la-carte add-ons. Every client you keep a record of is free, on every plan. You choose a plan by how much of your practice runs in Grove, not by how many clients you have.
- You want a marketplace or directory listing that surfaces you to people actively searching for a coach. Grove has no public marketplace; you bring the clients, Grove runs the relationship once they are here.
- You do not have a website yet and want Zoee to host one for you, with blog posts, video, and testimonials built in. Grove connects to a site you already have, or one you build on Squarespace, Wix, or WordPress, and puts a booking button or embed inside it.
- Your clients respond best to a real text message on their own phone. Zoee's SMS reaches a phone directly with no app to open; Grove's client messaging lives inside the Grove app, asynchronous by default, not a text to a personal number.
- You record sessions and want an automatic transcript. Grove does not record or transcribe sessions; Sage works instead from what you and your client log day to day.
- You take payments through PayPal, or you sell auto-renewing packages. Stripe is Grove's only processor, and Grove packages do not auto-renew; when one runs low, Grove flags it with a one-click renewal link to re-bill by hand.
- Running the business and being found is the whole job. If nothing needs to happen between appointments, a coaching layer is more tool than the work requires.
Already decided to move? The Switch from Zoee to Grove guide walks the whole migration in order, from the few downloads Zoee documents through importing your roster into Grove. Prefer a person? Email hello@grove.coach and we'll work through it with you, including the free concierge migration that comes with a paid plan.
We're evaluating this. No promise, no timeline yet.
How much does this matter?
Want me to contact you if we build this?
Noted, thank you. This feeds directly into what we build next.
Or talk to us about it directly →Grove and Zoee, answered
Is Grove a Zoee alternative?
For the relationship side of coaching, yes. Grove has its own booking, check-ins, habits, and session prep, so it covers the work between sessions that a business-admin platform does not reach. What it is not is a straight swap for Zoee's website builder, marketplace listing, or SMS messaging, so read the gaps below before you decide.
What does Zoee do well?
Zoee is a coherent all-in-one built around running and marketing a coaching practice: scheduling, billing, a customizable hosted website, a client portal with file sharing, SMS messaging, testimonials, and a coach marketplace that can put your profile in front of new clients. For a coach who wants that whole stack under one flat price and one login, it is a genuinely capable product.
What does Zoee's pricing look like compared to Grove's?
Zoee sells one flat price that includes everything, no separate tiers to choose between. Grove's plans are sized by your practice instead of one flat price, with a free tier to start on and no transaction fees on client payments beyond Stripe's own. Every client you keep a record of is free, on every plan. You choose a plan by how much of your practice runs in Grove, not by how many clients you have. Zoee's flat price buys business admin and a marketplace listing; Grove's plans buy the coaching relationship layer with Sage built in. See current pricing on our pricing page.
Does Zoee have AI features like Grove's Sage?
Zoee has AI transcription for sessions you choose to record, so it is not accurate to say Zoee has no AI. The difference is where the AI sits: Zoee's is gated behind hitting record, so an unrecorded session gets nothing. Sage, your AI assistant in Grove, works from the ongoing relationship, check-ins, habits, and notes, all week, whether or not any session is recorded, and Grove does not record or transcribe sessions at all.
Does Grove have a coach marketplace like Zoee?
No. Zoee's directory puts your profile in front of people searching for a coach, a real source of new clients for coaches who use it. Grove does not have a public marketplace or directory; it is built around the practice you already have, and the honest route to new clients is that people who feel well cared for tell others about you.
Does Grove support SMS texting like Zoee?
Not as SMS to a client's phone. Grove gives every client a messaging thread inside the app instead, asynchronous by default with no real-time push pressure, so a client writes when something cannot wait and you respond on your own schedule. If your practice depends on reaching clients who never open an app, Zoee's SMS is the better fit today.
How do I move from Zoee to Grove?
The Switch from Zoee to Grove guide walks the whole move in order. Zoee's help center documents downloads for client payment reports, your website's email list, and session recordings, but no self-serve export for your client roster, notes, or chat history, so the guide starts with a request to Zoee support. You can also email hello@grove.coach before you cancel anything and we will work through it with you. If you are moving to a paid plan, the concierge migration is free. A hosted website, marketplace listing, and file history are specific to Zoee's format and do not carry across automatically.
How much does Grove cost?
No a-la-carte add-ons and no transaction fees on client payments beyond Stripe's own, and there is a free tier to start on. Every client you keep a record of is free, on every plan. You choose a plan by how much of your practice runs in Grove, not by how many clients you have. You can see current pricing on our pricing page.
See if Grove fits the way you coach.
Start free on yourself. No clients to set up and no credit card, so you can judge the fit from the inside rather than from a feature table.
Try GroveSee pricing