Press kit
Everything you need to introduce Beth Richardson and Grove.
Bios, headshots, speaking and interview topics, and brand assets for podcasts, events, and editorial use. Take what you need. For anything else, email beth@grove.coach.
In one line
Grove is a platform and an AI assistant for independent coaches, built so technology takes the work off the coach without taking the coach out of the work.
Fast facts
- Company
- Grove Coach, LLC
- What Grove is
- A practice platform and AI assistant for independent health, wellness, career, grief, and life coaches
- Founder & CEO
- Beth Richardson
- Founded
- 2026
- Based in
- Austin, Texas
- Available on
- Web; iOS app for clients
- Press contact
- beth@grove.coach
Bio
Two lengths, both approved. Please use them as written.
Beth Richardson is an engineer, founder, writer, and speaker exploring how we use increasingly capable AI without surrendering human judgment and agency. After twenty years in engineering, most recently as a Principal Engineer leading AI enablement work, she founded Grove, a platform and an AI assistant for coaches, built around a simple principle: AI should support the human relationship, never replace it. She still mentors engineers one-on-one, pro bono through Grove, as she has since 2016.
Beth Richardson is the founder and CEO of Grove, a practice platform and AI assistant for independent coaches. An engineer for twenty years, most recently a Principal Engineer leading AI enablement work, she has mentored engineers one-on-one since 2016 and continues that work pro bono through Grove today. She now helps coaches navigate the AI transition while holding to one non-negotiable principle: the AI never speaks as you. AI does the reading; you do the coaching.
Beth Richardson is the founder and CEO of Grove, a practice platform and AI assistant for independent coaches.
She spent twenty years as an engineer, most recently as a Principal Engineer leading AI enablement work: helping engineers get meaningful support from AI without losing the craft, judgment, and principles that made their work theirs.
Since 2016 she has also mentored engineers one-on-one, first formally at work and now pro bono through Grove: women in engineering and engineers stepping into technical leadership. What those ten years taught her was to stop handing people solutions and give them room to find their own. Nobody wants to be told what to do. They want to work it out, and then it is theirs. It is the heart of coaching, and the reason Grove is client-led.
Then a friend training as a health coach asked Beth to be her first client. Being coached genuinely changed things for her, and Grove began as a gift: tools built to help her friend become the coach she wanted to be.
Today, Grove brings the client relationship, check-ins, and coaching process into one place, with AI support built around one non-negotiable rule: the AI never speaks as you. AI does the reading; you do the coaching.
That experience left Beth with a larger question: as AI becomes capable of doing more for us, how do we decide what should remain ours? Her writing and speaking explore human agency, judgment, and what it means to build with AI while keeping people—not the technology—at the center. Grove is where she puts those ideas into practice.
Speaking and interview topics
Four topics that work independently or as an arc: practical problem, technology, then the bigger questions underneath.
- 01
Where to start when the back office is overwhelming
Early practices run across five or six disconnected tools: scheduling here, notes there, check-ins somewhere else. How to choose tools without losing the plot, and what to consolidate first.
- 02
What AI actually does in a coaching practice
The honest version, in both directions: what it genuinely takes off a coach's plate, what it should never touch, and what coaches need to consider around consent and privacy when a client's words are involved.
- 03
What should we hand over to AI—and what should remain ours?
As AI becomes more capable, the question isn't simply what it can do. It's what we want it to do for us. Beth spent years helping engineers adopt AI without surrendering their craft or judgment, and now builds AI for coaches around the same principle. A conversation about human agency, professional judgment, and designing AI that makes people more capable rather than less necessary.
- 04
How humans and AI work well together
The best use of AI isn't replacing human judgment; it's expanding what humans are able to notice, consider, and accomplish. Drawing from twenty years in engineering, AI enablement work, and building Grove, Beth explores what productive human-AI collaboration looks like—and where its boundaries should be.
Links for show notes
Where to find Grove and Beth.
- Website
- grove.coach
- Instagram, Beth
- @beth.grove.coach
- Instagram, Grove
- @grove.coach
- /in/bethlrichardson
- X, Beth
- @control_complex
Photos and brand assets
Approved photos and Grove brand assets, provided for editorial and event use. If you need a credit line, use “Courtesy of Grove Coach.”
- DownloadHeadshotJPG, 1414 x 1768
- DownloadHeadshot, alternateJPG, 1000 x 1250
- DownloadWorking portraitJPG, 1600 x 1864
- DownloadGrove wordmarkPNG, 2000 x 880, transparent, for light backgrounds
- DownloadGrove wordmark, reversedPNG, 2000 x 880, transparent, one-color cream for dark backgrounds
- DownloadGrove tree markPNG, transparent background
Interviewing Beth?
Email beth@grove.coach. I’m happy to put together a free resource for your audience and give you a link specific to your show, so you can see the response it generates. I’ll choose something that fits the conversation rather than turning the episode into a product pitch.