May had a theme: take the new coaching surface from “the bones exist” to “a practice can actually run on it.” And, alongside that, open the first real door to revenue.
Resource library. One reusable library of links and files, attached anywhere coaches need them — on a goal, in a session topic, inside the shared session notes. The thing I’m proud of is the tracking: Grove remembers what each client has already received, so a resource sent six months ago doesn’t get re-sent without you knowing.
Recurring measurements. Coaches stand up measurement sets with one-click starters — weight, sleep, stress, anything you actually track — clients submit them on Today, and the trend auto-bridges into goal progress. The number a client logs on Tuesday lives next to the goal it’s moving on Friday. The decision that didn’t make the release notes: irregular cadences are fine. Every other week is fine. Twice a month is fine.
Progress & analytics. Coach-level signals on the dashboard — streaks, consistency, mood, habits, goals — across the whole practice. Drill into a high-performer, then a client trending down, and the rhythm of the practice becomes legible without opening every client one by one.
Daily nutrition targets. Per-client daily targets — calories, macros, and hand portions side by side — wired all the way through to one-tap logging in the client app. Practices doing nutrition-led coaching can run real programs from day one.
Playbook templates, in coaches’ hands. April shipped the abstraction; May was about coaches actually using it to assemble their first programs. Same plumbing, much more proof.
Self-coaching daily loop. Coaches activate self-coaching from the dashboard, jump into the client app as their own client, and complete a real check-in. Most coaching tools ask coaches to imagine the client experience. Grove now lets them live it for a week before they invite anyone.
Marketing site relaunch. The coming-soon shell is gone. The new site is live in production, built on Grove’s own design tokens, with real product screenshots and an Early Access intake. It actually represents the product now.
The path to revenue opened. Pricing and packaging decided. Stripe products and prices in place, production configuration wired, checkout and subscription lifecycle handling shipped. The “Monetized path ready to launch” milestone hit 100% on May 8. Next month’s story will be about coaches actually moving through that door.
If you want to see what’s next, the build log in the sidebar updates whenever something ships. It’s the easiest way to tell whether I’m building or talking.
Founder of Grove. Twenty years building software for skilled professionals. Currently writes mostly on Tuesdays from a small studio in Austin.