April closed five projects. None of them are the kind of thing you screenshot for a tweet. They are the kind of thing that makes the next month’s screenshots possible.
Portal IA Redesign. Replaced the 11-tab Client Profile and the check-in-centric Coach Dashboard with a card-based information architecture across three levels: Dashboard (the caseload rollup), Client Detail (per-client summary), and Section (the detail page for going deep). Drawer-driven inline interactions across the board. The whole portal feels like one product now instead of seven.
Coaching Program. Goals, progress tracking, and the client “My Program” view — the organizing lens for a client’s entire coaching experience. Goal CRUD, habit and action linking, session briefing integration. This is the layer everything else hooks into.
Onboard First Practice. The first paid practice live in production. Started with one coach (Andrea Tucker, YCDI Health Coaching), shipped through real usability friction, and put the foundation in place for adding the next coaches without rebuilding the on-ramp every time.
Coaching Playbooks. Persistent agenda items plus Playbook-based coaching strategy bundles. Agenda items now persist across sessions and roll forward automatically. Playbooks let a coach design a methodology once — phases, habits, actions, topics, resources — and assign it across clients without copy-pasting. The abstraction layer that turns a working method into a product.
Self Coaching. Riley, the sample client, and the activation flow that lets a coach jump straight into the client app as their own client and complete a real check-in. Coaches feel the rhythm of the prompts, the friction of the inputs, and the satisfaction of the streak before they ever roll Grove out to a roster.
The shape of the practice that emerged from April: a portal that looks like a single product, a program model with real goal-habit-measurement plumbing, a working onboarding for the first coach, the abstractions to repeat a method, and a way for any coach to live the client side. That’s what made May’s features land cleanly.
Founder of Grove. Twenty years building software for skilled professionals. Currently writes mostly on Tuesdays from a small studio in Austin.