Grove vs Practice Better
Practice Better is clinical practice management. Grove is coaching relationship infrastructure. Both have a place. This page is here to help you tell which one fits the work you actually do.
A clinical platform.
Practice Better is built for practitioners who run a clinical practice: records and charting, scheduling, payments, programs, and a deep content library, all in one place. It aims to be the whole operating system for a practice.
A coaching relationship layer.
Grove is built for the work between sessions: a daily check-in, habits, reflections, and session prep that turns all of it into talking points before you sit down. It is one elegant layer on the relationship, not a system of record.
Practice Better is a strong clinical platform.
If your practice needs clinical infrastructure and a deep content library, Practice Better is built for that, and it covers a lot of ground.
- Clinical practice management for dietitians, health coaches, and therapists, with HIPAA-compliant records and messaging.
- Wearable and device integrations for practices that track objective biometric data.
- A large library of programs, templates, and a 600k+ food database, plus evergreen and drip delivery.
- Scheduling with client self-booking, in-app payments, and AI-assisted charting.
- Group programs, challenges, and a multi-practitioner team plan.
Grove is built around the relationship, not the chart.
These are the things Grove was designed to do that a clinical platform is not, because they answer a different question: not "how do I run my practice," but "how do I show up for this client this week."
The client owns the plan
Most platforms treat the plan as something the practitioner administers: the coach assigns, the client complies, the dashboard tracks compliance. Grove is built client-led. Clients add, edit, and pause their own goals and habits, and you see every change as it happens, in the loop without being the approval step.
Get to the answer fast
Grove simplifies the daily signal down to what matters: what moved, what stalled, what to bring up first. Instead of more dashboards and charts to interpret, you get the short version, so more of your attention goes to the client and less to the software.
Session prep, written by Sage
Open a client and Sage, your AI assistant, has already turned the week into talking points before you sit down. Sage summarizes, and never diagnoses, anything Sage writes is clearly labeled, and Grove redacts known identifiers from Sage text requests. Voice-memo audio is sent to OpenAI for transcription; <a href="/trust">see our privacy boundaries</a>.
Check-ins as dialogue, not data collection
A 30-second daily check-in your client actually does. You respond with a reaction or a note, and the exchange becomes coaching, not a journaling form you skim later.
Reflections, for your client and for you
A weekly reflection clients actually answer, surfaced next to the daily signal so patterns surface before they become problems. And after a hard session, a private space to reflect and reset, because the work has to stay sustainable for you too.
Attention signals
Grove surfaces who is thriving, who is drifting, and who has gone quiet, as an actionable coaching item rather than something you have to notice on your own.
Coach yourself first
Run Grove on yourself before a single client logs in. Self-coaching mode lets you test your own programs, feel the client side, and build your practice from the inside out.
Transparent pricing
No a-la-carte add-ons and no transaction fees, so you are not paying more for features as you add charting, messaging, or storage — one plan, Solo, covers a full practice at one price, with no per-client charges.
Which one fits your work?
- You are an independent health or wellness coach, and the work between sessions is the work.
- You want every session to start already knowing where your attention belongs.
- You want a daily touchpoint clients actually keep, not a portal they have to remember.
- You want to learn the tool by coaching yourself first, before you add clients.
- You want a plan that does not grow with add-ons. Every client you keep a record of is free, on every plan. You choose a plan by how much of your practice runs in Grove, not by how many clients you have.
- You are a licensed or clinical practitioner who needs clinical records and charting.
- Wearable, device, or lab data is central to how you work with clients.
- You want a large built-in library of programs, templates, and food data on day one.
- You run group programs or a multi-practitioner practice and want it all in one platform.
- You need HIPAA-covered workflows or a Business Associate Agreement. Grove does not offer a BAA.
Already decided to move? The Switch from Practice Better to Grove guide walks the whole migration in order, including the 48-hour window Practice Better gives you to download an export before it expires.
We're evaluating this. No promise, no timeline yet.
How much does this matter?
Want me to contact you if we build this?
Noted, thank you. This feeds directly into what we build next.
Or talk to us about it directly →Grove vs Practice Better, answered
Is Grove an alternative to Practice Better?
For some coaches, yes. They sit in different categories, though. Practice Better is clinical practice management built for licensed and clinical practitioners. Grove is built around the coaching relationship and the work clients do between sessions. If the relationship is the job, rather than clinical records and a content library, Grove is likely the closer fit.
Does Grove have a content and template library like Practice Better?
Not at the same scale. Practice Better ships a large library of programs, templates, and a food database. Grove has playbooks: behavior-change programs you define once and reuse, with evidence-anchored starting points. If a deep ready-made content library is the deciding factor, Practice Better has more of it today.
Can Grove track wearables, labs, or food intake?
Some of it. On iOS, Grove can bring in the Apple Health data a client chooses to share, including steps, sleep, resting heart rate, HRV, VO2 max, and the daily nutrition totals their food app logs, and clients can also log food in simple portions. What Grove does not do is lab results or a full wearable and device panel. If that depth of objective data is central to your practice, a clinical platform like Practice Better will serve it better.
Doesn't Practice Better have AI too?
It does. Practice Better's AI focuses on clinical charting. Grove's AI assistant, Sage, focuses on the coaching relationship: summarizing the week, drafting your session prep, and surfacing patterns across check-ins, while you stay the coach. Sage summarizes, and never diagnoses, and anything Sage writes is clearly labeled.
Can I use my own Stripe account with Grove?
Yes. Grove payments go through your own Stripe account, under your own login, and it stays yours if you leave. Grove creates a new Standard account under your existing Stripe login, so Stripe asks you to confirm business details again. See the coach FAQ for the full answer.
How does pricing compare?
No a-la-carte add-ons and no transaction fees. Clinical platforms often start low and grow as you add features like charting, messaging, and storage. Every client you keep a record of is free, on every plan. You choose a plan by how much of your practice runs in Grove, not by how many clients you have. You can see Grove's current pricing on our pricing page.
Can I move my clients and history over from Practice Better?
Yes. Export your client list from Practice Better, import it into Grove's CSV wizard, and bring forward the notes and documents that still matter for each continuing client. The Switch from Practice Better to Grove guide walks the whole move, including the 48-hour window Practice Better gives you to download an export before it expires.
Can I use Grove alongside Practice Better?
Yes. Some coaches run their clinical or scheduling workflow in one tool and use Grove for the coaching relationship: the daily check-in, the session prep, the response workflow. Both have a place.
See if Grove fits the way you coach.
Start free on yourself. No clients to set up and no credit card, so you can judge the fit from the inside rather than from a feature table.
Try GroveSee pricing